giving tuesday social media toolkit 2015

#Giving tuesday social media toolkit 2015 how to

The idea for Public Media Giving Days comes at a time when public media is struggling to attract new donors. “We hope at that point not only will people donate but then will share the fact that they donated,” Auer said. Stations will ask supporters who shared their thoughts on the first day to share the station’s donation page with their networks. “It’s not just about ‘give, give, give,’” Coulson said.Ī fundraising push will come on the second day. The partner organizations are creating messaging and images that fans can use on their social media accounts. The first day of Public Media Giving Days will focus on getting people to share on social media why public broadcasting is important to them, using the hashtag #PublicMediaGives. So those are big challenges, and it feels like a big strategy where we’re trying something together is a good starting point.”

“We’re trying to figure out how to talk to new audiences and talk to people who haven’t maybe supported us before, haven’t supported us in a long time, or engage with people who, for some reason over the last three years, we’ve lost touch with. The industry is “at a crossroads,” said Melanie Coulson, Greater Public’s executive director for member station services. The event, which will be held May 1 and 2, is a collaboration among CDP, Greater Public, NPR and PBS. “They won’t be donating to four, five or six nonprofits,” Auer said.

“What we’re hoping is by focusing this way, we’ll have a great opportunity to sign up sustainers … or we’ll at least get higher average gifts because people will only be donating to public media, Auer said. So he came up with the idea for Public Media Giving Days, a two-day event that will aim to attract new donors to stations by encouraging fans to share what they love about public media. He also noticed that donations solicited on Giving Tuesday and local giving days are “fairly low” because donors are spreading gifts among multiple organizations. The day feels like “every nonprofit in every town screaming at the top of their lungs to donate to us” as they fight for “share of wallet,” said Auer, CDP’s director of digital marketing. Frank Auer of Contributor Development Partnership says he has some frustrations with Giving Tuesday, the annual effort that encourages donations to nonprofits.

#Giving tuesday social media toolkit 2015 how to